By Hilda Atika
The Coca-Cola Company has launched a nationwide campaign celebrating the joy of shared moments through its iconic returnable glass bottles. The campaign, which kicked off yesterday in Kakamega Town, aims to reconnect Kenyans with the nostalgic charm and unique taste of Coca-Cola’s classic packaging.
Founded in 1886 in Atlanta, Georgia, Coca-Cola has grown into one of the most recognized brands in the world. Known for its refreshing beverages, the company has been a household name in Kenya for decades, bringing families and friends together across generations.
In Kakamega, residents were treated to a memorable experience as Coca-Cola offered them a chance to enjoy their beverages in returnable glass bottles, participate in fun games, and share stories of cherished moments tied to the iconic brand. Over the next four days, the campaign will continue to engage residents in various parts of Kakamega County before moving to other regions.
Patrick Toboso, a resident of Kakamega Town, expressed his admiration for Coca-Cola’s contribution to the community.
“When you drink Coca-Cola, it energizes the body. It’s not like other drinks with no value addition—it has less sugar. I hope Coca-Cola can establish a factory here in Kakamega, which would create jobs for our youth and boost the local economy,” he said.
The Coca-Cola Company, which has been part of Kenyan communities for decades, is not just about refreshing beverages. It has played a significant role in fostering connections, supporting community initiatives, and promoting sustainability through innovations like returnable glass bottles. These bottles are not only environmentally friendly but also affordable, with the 200ml option priced at just KES 20.
Beyond its economic impact, Coca-Cola remains a cultural icon. Its returnable glass bottles have become synonymous with joy and nostalgia, evoking fond memories of moments spent with loved ones.
As part of this campaign, Coca-Cola representatives will visit various regions across Kenya, interacting directly with consumers and inviting them to share their personal stories inspired by the classic glass bottles.
For decades, Coca-Cola’s glass bottles have stood as a symbol of happiness, connection, and tradition. This campaign seeks to rekindle those sentiments, uniting Kenyans through a shared love for the brand.
